The benefits of using Salesforce for your business

March 4, 2022
General Blog

As the world’s number one CRM platform, there are clearly huge benefits of using Salesforce for your business. Whatever your requirement, Salesforce can deliver. In fact, no matter what your industry, your focus, or the types of products or services you offer, a decent CRM system will help you improve customer retention by as much as 27%. Customers are the backbone to your company. They provide invaluable feedback that guides your present and future strategies. Ultimately, Salesforce can help you identify, understand and assist your clients, without ever having to worry about potential loss of revenue. Below we have outlined several benefits of using Salesforce for your business.

Salesforce saves you time

Too much to do and not enough time? One of the standout benefits of using Salesforce is the monumental amount of time you will save. Cloud CRM systems are especially productive, giving you access to your data anytime and anywhere. No more switching between softwares to find all your information. And no limitations of only being able to access your data at the office. You’re free to be the responsive, immediate team that your customers want you to be.

You’ll also be able to automate the small stuff. Filling in the paperwork isn’t exactly our idea of a good time, but somebody’s got to do it. Or do they? Salesforce uses advanced AI technology allowing you to offload your general admin tasks. Automate your invoices, payment reminders, welcome emails and targeted promotions, as well as automatically measure customer satisfaction, schedule calls and score leads. The time-saving possibilities are immense!

Salesforce cultivates a customer centered environment

The clue’s in the name. “Customer relationship management” means identifying, maintaining and nurturing your customer relationships. Your customers are what eventually shape your business, giving you a sense of purpose and direction. And let’s not forget about the revenue they bring in. Customer satisfaction should be at the forefront of your companies mind at all stages. And Salesforce ensures this is the case.

Having all information in one place allows your staff to interact seamlessly with customers. No more trying to recall facts, and no more asking questions the customer has already answered. You have everything you need to know in one place. You get to focus on the customer, and the customer gets a world class experience.

A customer centred approach shouldn’t just be present in your customer service department. Your sales, marketing, purchasing and inventory teams should all operate with the customer as the centre of their processes. A clear benefit of using Salesforce is that it is specifically designed to be customer focused, reminding you each time you log in who is at the heart of your business.

Salesforce improves productivity

Clearly Salesforce improves the experience of your customers. But it’s designed to improve the experience of its users as well. Improving employee productivity is one of the benefits of using Salesforce for your business that has a huge pay-off.

Data becomes readily available to staff, and communication becomes quick and intuitive. Both of these factors empower employees, meaning they can deliver a world class customer experience. A difficult task is often its own worst enemy. If an employee is struggling to complete a job they may lose motivation or give up completely. By having all data in one place and a system that is intuitive to use, Salesforce becomes conducive to the completion of tasks. Allowing employees to do their job well will ultimately boost self-esteem and job satisfaction and will likely see a surge in productivity.

But that’s not all. Salesforce comes with a range of tools and features that allow you to track your employee’s performance, meaning they always know what they’re doing right and how they can improve.

Salesforce turns you into an informational powerhouse

Knowledge is power. And having all knowledge about your customers in one place is a huge advantage. Every interaction a customer has with your company, at whatever level, must be documented. But forget the disorganised filing cabinets. Salesforce provides an opportunity to use advanced technology which can organise your customer information, accurately quantifying and categorising data for easy future reference.

Access to this data is made easy for all departments. With everyone having simple access to every bit of customer information, your business processes are streamlined. You improve your internal business structure, and your customers receive an excellent, seamless interaction.

Salesforce improves pipeline marketing

Salesforce can help you at every stage of the pipeline; from identifying, gathering and qualifying leads to turning them into opportunities. The CRM system enables you to manage your prospects and customers effectively whilst also automating follow-ups and tracking to ensure no leads fall through the cracks. Whatever opportunity you are faced with, you are more likely to make the most of it thanks to the efficiency contact management and data-driven user engagements that Salesforce provides.

Salesforce means better customer service

Improved customer service is one of the most notable benefits of using Salesforce for your business. Your time is valuable, but so is your customers. If they are experiencing a problem with any part of your products or services, they aren’t going to be happy if the resolve is dragged out over a number of days or weeks.

CRM ensures that problems can be taken care of quickly. As soon as a customer contacts your company, your representatives will be able to retrieve all available activity concerning past purchases, preferences and any other information that will be conducive to problem solving for the customer. Often this will result in a solution within the first few minutes, but even if the answer is not readily apparent, then bringing in other representatives or crowdsourcing for answers through customer portals is a simple solution. Providing an excellent customer experience has never been easier!

Salesforce allows for better analytical data and reporting

Salesforce removes the possibility for miscalculated data. By storing all your information in one place, the software is able to better analyse your data. You can personalise your dashboard views to quickly locate information such as sales goals and performance reports to ensure you don’t miss untapped opportunities.

Better reporting will guide your future strategies, induce more effective decision making and ultimately create greater customer loyalty and long run profitability.

Customers are the key to a successful business. So investing in an advanced CRM system allows you to understand your customers and give them what they want.By organising your data and enablish effective internal and external communications, your overall business processes and model is improved. Contact us now to get Salesforce integrated into your business and begin reaping the rewards.

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