Businesses are waking up to the fact that they need a decent CRM system to thrive. But even with the influx of new software, there is still no doubt that Salesforce is the best CRM system on the market.
Of course, we don’t just want you to take our word for it. We understand the importance of getting your CRM system right and believe us, we want to see you succeed. You’ll have many considerations when choosing your CRM system: is it cloud-based? Is it scalable? Does it solve your specific business needs? You want to be sure that you have a solution that works now and into the future. Not just a system that offers the world but offers only basic functionality.
Firstly, what is CRM?
Let’s start with the basics. You’ve likely heard the term CRM being thrown around the business environment. It is, after all, becoming a hotter and hotter topic. To put you out of your misery, CRM is simply Customer Relationship Management. There are different ways someone might talk about CRM. CRM technology, for example, is a software which gives you the platform to manage your interactions, reports and data. On the other hand, a CRM strategy is more of a framework for how a business operates whereas a CRM process is the steps and actions a business takes to nurture these relationships.
This blog focuses on CRM as a technology. A piece of software that allows you to easily manage your interactions with your customers to benefit your business in the long run. Like most things in life, if we have the tools to do a job, we are not only more likely to do that job properly, but we’ll also feel more empowered and self-efficient. And that is the secret sauce to success.
Why is CRM important?
It’s predicted that CRM technology will be the single largest revenue area of spending in enterprise software by 2021. It’s not just a phase.
There are many reasons for why CRM is so important for a business, but ultimately you are deepening the connection between you and your customers. And at the end of the day, it’s your customer’s who are bringing in the revenue. So any software that allows you to nurture, strengthen and maintain your customer relations, is a software you want to invest in!
“How you gather, manage and use information will determine whether you win or lose”
– Bill Gates
So why is Salesforce the best CRM system?
There are CRM systems in abundance right now, but Salesforce remains the market leader. Millions of users are using Salesforce each year and it’s no wonder considering they dominate more than 20% of market share. But what makes them the CRM platform of choice?
1. They execute their vision.
Salesforce holds a long term vision with the resources and knowledge to execute. Their position as the world’s leading CRM system has stayed strong for 4 years in a row. As displayed on their website, Salesforce is the technology that brings companies and customers together. It’s an integrated platform that gives all of your departments a single, shared view of every customer. Founded on the core values of trust, customer success, innovation and equality, the platform continues to break new ground and execute their long term goals.
2. They make strategic acquisitions.
Salesforce is home to some very smart people. Since 2006, the company have made carefully planned acquisitions which has helped the business to it’s position today. In 2013, Salesforce acquired ExactTarget for $2.5 billion, which catapulted Marketing Cloud into new heights. With greater email campaign capabilities and marketing automation, the acquisition shows how these intelligent decisions advance the software and confirm that Salesforce is the best CRM system. With ExactTarget came Pardot, an application that has helped to boost sales by creating and deploying marketing campaigns.
Most recently, Salesforce has acquired RelatelQ for $390 million. This has seen the elimination of manual data entry by automating tracking of relationships in the CRM space, a hugely valuable and time-saving addition.
3. They have a wide range of offerings
Ever heard of SaaS? Software as a Service that is. Salesforce is the pioneer of this approach, another reason concreting that Salesforce is the best CRM system in the game. SaaS ultimately is a model used to deliver software applications across the internet, and in the case of Salesforce, this is a cloud-based service.
There are many benefits to investing in cloud-based SaaS. Your initial setup and infrastructure costs are very low, whilst your system becomes accessible from anywhere in the world, your home, your office, your hotel room – wherever you have an internet connection, you’ll have access to your CRM system. There is also an incredibly rapid implementation phase, getting you up and running incredibly quickly. Salesforce offers a cloud-based solution for marketing, customer service and sales teams, making it a great investment from the start with no need to purchase multiple software.
Whilst Salesforce continues to innovate and invent the future, other CRM platforms are just trying to make themselves known.
4. They created Salesforce1
Salesforce1 is the incredibly popular mobile app which runs on the Salesforce Platform.
We are an interconnected world. And whilst Salesforce takes care of the service, marketing and sales organisation of your business, there are of course going to be other apps you still utilise on a daily basis. For example, dropbox might store your images, or Evernote may hold your notes. The dawn of Salesforce1 saw the ability to integrate these third party platforms into the mobile CRM system, making it even more of a unified solution. It’s reported that since it’s launch, Salesforce1 has seen significant growth, with the company seeing 30% growth year-on-year and expanding to four other continents after its initial release in North America.
What is the future of Salesforce?
If it wasn’t clear before, then it must be now. Salesforce is the best CRM system around. From its strategic and intelligent business plan to its commitment to offering you the best and most diverse features, there really is no competition.
Of course, this doesn’t mean that Salesforce is completely without competition. The likes of Microsoft are doing their best to keep up, but Salesforce reigns supreme. It’s expected that Salesforce will integrate data science and additional data capabilities which will allow greater automation within Service Cloud and Marketing Cloud. Considering that 71% of businesses are investing in business intelligence and big data, such introductions will be a good move for Salesforce.
If you’re understandably excited about the potential of Salesforce and want to grow your business exponentially, get in contact to discuss how we can get the system working for you. Otherwise, check out our previous blog posts here!